My design process is

chaotic. iterative. evolving. explorative. fun!

Emma Anderson

CREATIVE

ANALYTICAL

FUN

Explore + Interpret

It is important to understand the brief, so that the solution developed can meet the needs of the client.

CREATIVE

ANALYTICAL

FUN

= Design Principles

My research typically includes investigation into leading industry examples, the client’s organisation, recent innovations in the field, and relevant design theories. These help to identify design principles for my solution to the brief.

CREATIVE

ANALYTICAL

FUN

Frustrating & Rewarding

The ideation process overlaps heavily with the research phase. In my experience as a designer, the cliché of “your first idea is never your best” has proven to be true. Hence, I avoid fixating on a single idea until I have considered a large range of potential solutions.

CREATIVE

ANALYTICAL

FUN

Evolutionary Iteration Iterative Evolution

The amount of prototyping I conduct is dependent on the complexity of the project. For example, a previous Augmented Reality project went through the stages of paper sketches, whiteboard illustrations, low fidelity digital, high fidelity digital and interactive mock ups before the user interface was confirmed.

CREATIVE

ANALYTICAL

FUN

Build - Feedback - Build - Feedback

Development takes different forms depending on the nature of the project. Inevitably, the solution will undergo changes based on client or user feedback. While this can occur at any stage during the project, it is most common during the development phase.

CREATIVE

ANALYTICAL

FUN

Deploy & Enjoy

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